Freudenberg-NOK Defines New Corporate Sustainability at CAR MBS

How do successful companies sustain their organizations through decades of changing business demands?

如果您询问弗洛伊登伯格 - 诺克密封技术（Freudenberg-nok）的全球流体电力部副总裁兼总经理Ted Duclos博士，这个复杂的问题有一个明确的答案。

杜克洛斯（Duclos）在密歇根州特拉弗斯市（Traverse City）举行的今天的汽车研究管理中心发言，他指出，企业可持续性要求企业同样解决经济，环境和社会问题，这是一项复杂的任务。但是，企业可以通过建立明确的原则来管理这种复杂性，从而推动创新，持续改进，财务问责制，客户和员工共识以及社区支持。简而言之，可持续的知识将推动成功。

“Anyone in business understands that in order for a business to survive and prosper, it must have the capacity to endure, persevere through business cycles and pursue long-range objectives,” Duclos said. “The ability to endure in business, of course, requires sound finances, relevant products and an effective means of production.

“可持续性不仅仅是检查框。它必须基于开发新技术，创新和知识的能力。这是对在不断发展的商业领域生存所需的能力的蒸馏。在Freudenberg-Nok，我们的可持续性建立在我们的指导原则上。他们驱使我们挑战现状并创建新的解决方案。” Duclos补充说。

全球弗洛伊登伯格和诺克集团公司是跨越多个行业的海豹和垫子的最大生产商，包括汽车，航空航天，电力，医疗以及食品和饮料。

The organization’s Guiding Principles, drafted by the company’s founder, Carl Freudenberg, in 1887, are still in use today. The six guidelines – value for customer, responsibility, innovation, leadership, people and a long-term orientation – provide a framework for how the company does business and embody the very definition of sustainability.

杜克洛斯说：“指导原则推动了创新，减少废物，财政保守主义，合作和长期思维 - 这对公司的可持续性至关重要。”“尽管新的业务发展，全球产品需求增加，环境问题和经济波动对公司提出了质疑，但指导原则已确保其生存。”

Admittedly, achieving sustainability through Freudenberg-NOK’s Guiding Principles sounds good in theory, but from a practical standpoint, Freudenberg-NOK has numerous examples of how it uses the guidelines to drive knowledge creation and longevity.

For example:

The company’s Energy Saving Seals (ESS), which reduce friction and heat to such an extent that if every seal on a vehicle that could be replaced with an ESS it would save the equivalent of three days of oil imports in the United States;

The “Net Shape Single Cavity Mold Process,” a counter-intuitive approach to manufacturing, is improving quality, eliminating waste, improving time to market and lowering inventory requirements; and

The TANNER (Travel and Navigate New Exciting Roads) program, which has sent more than 800 students abroad to experience different countries and cultures.

Freudenberg-NOK
www.fnst.com