First, let’s consider the usual suspects:
- 使用的传感器或传感器类型：加速度计，气压计，磁力计，陀螺仪等
- 电源的类型：电池，可充电电池，能量收获
- 其他电子设备来计算，存储和节省功耗等等
- What the wearable does – measures and then communicates: activity tracker, electrocardiogram (ECG), fall detection, compass and more
Perhaps, the most critical ingredient is not the technology but the branding. Of course, the technology has to work and be reliable and, if it does more, it will be worth more to the user. Let’s look at three brand examples.
One popular wearable built its brand recognition based on wearable products.Fitbit的初始产品was a health tracker. With an innovative user interface, Bluetooth connectivity to a smart phone or portable computer and continuous innovation, Fitbit established a well-known wearable brand.
相比之下，苹果是世界上最受欢迎的品牌之一Apple Watch。结果，手表取得了直接的成功。苹果继续创新并为Apple Watch提供高级能力，以保持品牌的形象动态并成为领先的智能手表供应商。
Another way to have brand recognition is to partner with a well-known brand. This is the approach that wearables start-up INVIZA™ INC. has taken. Similar to Fitbit and Apple, the company’s technology can track health and wellness and provide GPS location. In contrast, the technology, that uses energy harvesting for continuous use without the need to recharge, is not necessarily in a watch format but embedded into clothing, shoes and accessories. Before announcing its first product, that will occur at CES 2021, INVIZA strategically partnered with kathy ireland® Small Business Network (基斯布) for instant brand recognition and global brand marketing. License Global Magazine lists kathy ireland Worldwide (kiWW) as one of the most powerful brands in the world. Welcome to the world of wearables.
Filed Under:Sensor Tips
