Barnes Group Inc.的业务相关的Spring Raymond宣布，它已经进行了重塑，以更好地代表我们未来的愿景，同时向其作为全球工业领袖的历史致敬。从今天开始，关联的Spring Raymond现在是Asraymond。尽管该品牌的视觉外观将是新的，但Asraymond作为春季设计和工程领域的可信赖领导者的遗产仍在继续。这种重塑旨在展示Asraymond的目标，以通过工程设计最重要的东西来更好地为客户提供服务。
With the rebranding comes an updated website specially curated to bring about a better user experience. ASRaymond.com now offers upgraded navigation and search capabilities, in addition to improved filtering on product pages. Furthermore, the new website creates a unified and direct online operation that matches the momentum and enthusiasm of a company that works diligently to create a valuable service for its customers.
“As we reviewed the landscape of spring engineering in the industrial space, we felt the need to refresh our brand,” said General Manager Adrian Vine. “We are excited about our name change and new website because it reflects how we deliver service and value to new and existing customers.
“We help our diverse customers choose from the largest portfolio of engineered products, or if one is not available, we help design one that meets their unique application need(s). Our team is quick to deliver quality products that our customers have come to trust. In short, at ASRaymond, we engineer what matters most.”
除了视觉升级之外，Asraymond还通过加强的产品组合来提供更多的清晰度。庞大的产品目录可提供更新的命名，以便于产品选择。从Raymond，Industrial Gas Springs，SPD和Spec中选择相同的出色产品。
全球产品经理罗伯特·汤普森（Robert Thompson）说：“我们认为这些产品品牌更好地描述了产品客户正在寻找的产品类型，并且可以更好地代表其价值。”我们的N-STRUTS®和M-Struts®仍然可用，但是已经对产品名称进行了调整以匹配其品牌。展望未来，N-STRUT将被称为SPD标准燃气弹簧，M-Struts将被称为Raymond Mechanical Struts。”
The new brand and website will be launched in the United States first, with other region sites to follow. The improved website will provide an enhanced experience for customers in industrial markets and be a valuable resource as they search for the right product for their application.
Asraymond
Asraymond.com
Filed Under:ALL INDUSTRY NEWS • PROFILES • COMMENTARIES
